Monday, 13 July 2009

eMarketer's Predictions for 2009: What Lies Ahead in the New Year?

online Ad Spending: Still Solid Choice. Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this trend. Read the article

Friday, 10 July 2009

Online to Outspend TV in UK

Despite downturns in display and online classified advertising, total online ad spend in the UK will overtake total television ad spending in 2008, according to research group Enders Analysis. Online advertising in the UK will grow by 18.5%, bringing the 2008 total of $6.2 billion. Total television advertising spending, however, will decline nearly six percent. . Read the article

French Digital Ad Spending Still Growing

In France, as in the US and the UK, online advertising seems more resistant to the economic slowdown than other media. The Internet will be the only advertising channel to demonstrate significant growth in 2008, with spending on display and search reaching $913 million ($1.36 billion) - up 23.4% on the previous year.read article